Although the link between high fashion and athletic wear is pervasive now, one of its first advocates was Yohji Yamamoto who, in 2001, recognized the preponderance of Adidas' three-stripe branding all around him and quickly sought a partnership with the company. It was "time to care for the body", according to Yamamoto, and after several successful collaborations the brands merged to create Y-3 in 2003. The line's high-tech engineering, futuristic silhouettes, and sleek palette of black and white continue to epitomize the intersection of fashion and sport to this day.