Hope

Stockholm-based contemporary brand Hope was founded in 2001 with a range of relaxed, gender-ambiguous wardrobe essentials that stood in stark contrast to the prevailing romantic style of that moment. Hope's apparel found quick success in an audience that prized usefulness, quality, and comfort over flash, and the brand's slouchy trousers, thick knits, and high-utility outerwear are bestselling staples to this day.

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