Los Angeles, California

Since 2004

Founded by industry veteran Jeff Rudes. Rudes pioneered French jeans boom in America, late 70s, with first denim brand, Paris 2000, then established brands Area Code and A. Gold E. J Brand initially launched as exclusive line at Ron Herman's Melrose Jean Bar, LA, with a sophisticated jean that fit perfectly and followed the contours of the body. Seasonal collaborations with designers such as Hussein Chalayan, Proenza Schouler and Henry Duarte.

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