Swedish label created by designers Ann Ringstrand and Stefan Soderberg. Ringstrand attended design school in Sweden and worked as designer for brands such as H&M. Soderberg started his career at H&M , then worked as product manager for companies such as Levi Strauss and Acne Jeans. Hope was the first winner of

the Nordic Design Award "Ginen", 2003. Named "Designer of the Year 2007" by Swedish magazine Cafe. Company sponsors drawing competitions in Stockholm and Copenhagen and hosts seminars on various subjects within design, architecture, art and literature . Inspired by classic men's wear and vintage uniforms.