New York, NY
Launched Spring 2011 by Nicole Tondre, owner of NoLiTa's Court boutique, who saw firsthand what was lacking in denim market. Degree in fashion design, with background in technical design and a resume including Nautica and Calvin Klein.
Saw a void in market for affordable designer denim with an emphasis on clean, classic, natural waist styles without tricks or excess branding. Offers a designer jean with attention to fit and sophistication at half the standard price.